Photo from WISH-TV
Long's Bakery has been feeding Indianapolis donuts for generations, so pouring coffee beside them felt a bit like being asked to open for the headliner. We were glad to be there.
On October 1, 2026, Nike and JD Sports turned Long's into "Caitlin's Extraordinary Treats" for a day to celebrate the Nike Caitlin Clark 1, Caitlin's first signature shoe. The event agency running the brand activation brought in Extra Mile Coffee Catering to handle the coffee. We set up a specialty drip coffee station for the fans coming through the doors and a mobile espresso bar for the staff working the event.
Why Long's Bakery was the place
Long's is one of Caitlin's favorite spots in Indianapolis. It's where she sat down with David Letterman for his Netflix series, My Next Guest Needs No Introduction, so a hometown celebration for her shoe could only really happen there.
The Long's team told WRTV they "revamped the entire bakery" for the day, and it showed. A Caitlin Clark donut truck sat out front from 7 a.m. to 5 p.m. Inside, fans found special-edition donuts, including one made with Caitlin's favorite cereal, along with T-shirts, posters, gift cards and a claw machine with a free pair of the new shoes waiting inside. That night she and the Indiana Fever played Game 3 against the Aces in Las Vegas.
Working with the event agency
They came to us with a clear plan. Fans needed coffee they could grab quickly to go with their donuts. The people working the event needed espresso drinks they could get without joining the public line. That split made sense to us right away, and it shaped everything we brought.
The agency also sent over the artwork for a custom coffee cart wrap in the "Caitlin's Extraordinary Treats" branding. We printed it and installed it on our cart ahead of the event, so when we rolled up to Long's, the cart already looked like part of the takeover.
A drip coffee station for the morning rush
We served for four hours that morning, and the drip station poured hundreds of cups of coffee.
Drip was the right call for this crowd. Families and fans were moving through the bakery, picking up donuts and giveaways, and nobody wanted to stand around waiting on a drink. With freshly brewed specialty coffee ready to pour, guests were able to get a complimentary cup on their way in the door. Good coffee and a warm Long's donut is about as Indianapolis as a morning gets, and it was a pleasure to be half of that pairing.
A mobile espresso bar for the event staff
A launch day asks a lot of the people running it. While the fans had the drip station, our mobile espresso bar took care of the crew with our classic menu: lattes, cappuccinos and Americanos, with our usual syrups and oat milk on hand.
It's a small thing, but it matters. Staff could step away for a couple of minutes, get a drink made the way they like it, and head back to work. When the people behind an event are looked after, guests feel it.
The custom coffee cart wrap
In a space where every corner carries the brand, a plain coffee cart stands out for the wrong reasons. With the agency's "Caitlin's Extraordinary Treats" artwork on it, our cart blended right into the takeover instead of standing apart from it. The shoe itself launched in Caitlin Blue and the bakery went all in on that look.
We offer custom coffee cart wraps for brand activations, product launches, pop-ups and grand openings around Indianapolis. If your team has the artwork, we'll make sure it ends up on the cart.
Brand activation coffee cart FAQs
How much does a brand activation coffee cart cost in Indianapolis? Extra Mile packages start at $750. Every quote is based on guest count, service hours, menu and branding, and we send it within 24 hours.
Can you wrap the coffee cart with our brand? Yes. We offer custom coffee cart wraps, branded cups and logo latte art for brand activations, product launches and pop-ups.
Can you serve guests and staff at the same event? Yes. As at the Caitlin Clark launch at Long's Bakery, we can run a specialty drip station for guests and a separate mobile espresso bar for your team.
Where do you cater brand activations? We serve Indianapolis, Carmel, Fishers, Westfield, Noblesville, Zionsville, Greenwood, Bloomington and the rest of Central Indiana.
How far ahead should we book? We can turn events around quickly, but booking in advance is the best way to make sure your date is available.
A great Event!
Thanks to the Marketing Agency, Long's Bakery, Nike and JD Sports for having us, and to every fan who stopped for a cup. It was a great launch, and we left with a happy client team.
If you're planning a brand activation, product launch or pop-up in Indianapolis, we'd love to hear about it. Request a free quote and we'll get back to you within 24 hours. You can also read more about our corporate coffee catering in Indianapolis, our mobile espresso bar rental, and coffee cart catering across Indianapolis.
